Friday, August 29, 2014
Hy Smart People.. This article title is Persuasion - Definitions and Cognitive Components, I hope Useful For you
PERSUASION IS ALWAYS AROUND US.
PERSUASION IS MORE AN ART THAN A SCIENCE BECAUSE OF:
· PEOPLE ARE DIFFERENT
· SITUATIONS ARE DIFFERENT
· SOURCES ARE DIFFERENT
WHY STUDY PERSUASION?
· ACHIEVE YOUR GOALS
· UNDERSTAND THE PROCESSES AROUND YOU
· DEFEND YOURSELF
· EXPOSE THE ERRORS IN MANY COMMON ASSUMPTIONS
PURE CASES OF PERSUASION VS. BORDERLINE PERSUASION.
CRITERIA FOR DEFINING PERSUASION
1. INTENTION IS TO PERSUADE
2. IT HAS SOME EFFECT – POSITIVE, NEGATIVE. SOMETHING ALWAYS HAPPENS
3. IT DOES NOT INVOLVE ACTIVE COERCION
4. CARRIED OUT SYMBOLICALLY
5. BETWEEN PEOPLE VS. INSIDE OF A PERSON
DEFINITION:
ONE OF MORE PERSONS WHO ARE ENGAGED IN THE ACTIVITY OF CREATING, REINFORCING, MODIFYING OR ELIMINATING BELIEFS, ATTITUDES, INTENTIONS, MOTIVATIONS AND/OR BEHAVIORS WITHIN THE GIVEN CONSTRAINTS OF A COMMUNICATION CONTEXT
ANALYSIS:
· IT IS A PROCESS
· PEOPLE DO IT
· CHANGE IS THE FOCUS
· COGNITIVE ELEMENTS: BELIEFS, ATTITUDES, INTENTIONS, MOTIVATIONS, AND THESE MAY LEAD TO BEHAVIORS.
COGNITIVE ELEMENTS:
BELIEFS: THE WAY THINGS ARE
· SPECIFIC OR GENERAL IN SCOPE
· EXPERIENCE
· LEARNED FROM OTHERS
· HAS AN OBJECT
· STORE IT IN SYMBOLIC FORM – COLD IN WINTER
· NEVER COMPLETE
· COME TOGETHER INTO BELIEF SYSTEMS
· VERTICAL
· HORIZONTAL
· OPEN VS. CLOSED MINDS
VALUES: THE WAY THINGS SHOULD BE, OUR IDEAL
· STANDARDS FOR JUDGING
· MEANS
· ENDS
· CREATED BY SOCIALIZATION
· THEN WE MAKE THEM OUR OWN PERSONAL VALUES
· TEND TO BE GENERAL IN APPLICATION, BUT HAVE A CONTEXT
· HOW WE USE THEM: FIND ONE, APPLY IT
ATTITUDE: POSITIVELY OR NEGATIVELY RESPOND
· LEARNED
· EXIST BEFORE YOUR RESPONSE
· POSITIVE OR NEGATIVE
· HAS AN OBJECT
· CHANGES
EXERCISE ABOUT HOW MUCH YOU GET PAID
Thanks For reading Persuasion - Definitions and Cognitive Components url link https://nlpapplicative.blogspot.com/2014/08/persuasion-definitions-and-cognitive.html